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Research papers

A new approach to the evaluation of advertising themes

In recent years considerable attention has been paid by marketing theorists to the role of advertising and other promotional activities within the marketing policy of the firm and to their optimal setting in the combined operation of the various...

Catalogue: ESOMAR Conference 1960
Authors: H. Emanuel, Leonardus Hendrik Klaassen, H. Theil
June 15, 1960
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Citation

Emanuel, Klaassen and Theil (1960a, June 15). A new approach to the evaluation of advertising themes. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/a-new-approach-to-the-evaluation-of-advertising-themes


Research papers

Group discussion on "Advertising research: a special advertising programme directed to children" and "A new approach to the evaluation of advertising schemes"

Group discussion on the papers "Advertising research: a special advertising programme directed to children" and "A new approach to the evaluation of advertising schemes" by Mr. Zanelli and Mr. Emanuel.

Catalogue: ESOMAR Conference 1960
Authors: Enrico Zanelli, H. Emanuel, Horst Stern, Andrew S. C. Ehrenberg, Jan L. Wage, H. van Lange, Jan van Rees
June 15, 1960
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Citation

Zanelli et al. (1960a, June 15). Group discussion on "Advertising research: a special advertising programme directed to children" and "A new approach to the evaluation of advertising schemes". ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/group-discussion-on-advertising-research-a-special-advertising-programme-directed-to-children-and-a-new-approach-to-the-evaluation-of-advertising-schemes-


Research papers

A new approach to the evaluation of advertising themes (French)

In recent years considerable attention has been paid by marketing theorists to the role of advertising and other promotional activities within the marketing policy of the firm and to their optimal setting in the combined operation of the various...

Catalogue: ESOMAR Conference 1960
Authors: H. Emanuel, Leonardus Hendrik Klaassen, H. Theil
June 15, 1960
×

Citation

Emanuel, Klaassen and Theil (1960a, June 15). A new approach to the evaluation of advertising themes (French). ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/a-new-approach-to-the-evaluation-of-advertising-themes-french-